CLIENT STORIES 2018-01-08T19:26:16+00:00
What does strategic success look like?
In order to be successful in any business, you need to convey your ideas with clarity. (Right?) Story and experience are essential to this process. It’s what we call “Story As Strategy.” Here are some examples of it working:

TRANSITIONS OPTICAL
This wholesale manufacturer wanted to connect with customers by introducing an interactive flagship store. We used FRED (Future Retail Experience Design) to bring their vision to life.

LEASEPLAN EUROPE
Customer Experience Design and Story as Strategy helped this international fleet management company get in touch with their customers and deliver the kind of experience they wanted most—profitably and consistently.

TRANSITIONS OPTICAL
This wholesale manufacturer wanted to connect with customers by introducing an interactive flagship store. We used FRED (Future Retail Experience Design) to bring their vision to life.

LEASEPLAN EUROPE
Customer Experience Design and Story as Strategy helped this international fleet management company get in touch with their customers and deliver the kind of experience they wanted most—profitably and consistently.

LeasePlan México
This high-growth fleet management company needed to get everyone in the country on board with delivering a better customer experience. Walking tours of some of the city’s best experiences did the trick by making things personal and unforgettable.

TELUS Communications
One of Canada’s largest companies, TELUS, wanted to more clearly define its next generation customer experience. We facilitated a customized 5-site workshop and facilitation which supplied the needed direction.

University of Phoenix
Through a subsidiary, Apollo Global, University of Phoenix set out to design and test a new student center and experience for high-growth metro areas worldwide. The combination of Story as Strategy and Experience Design helped them open on-time and on-brand.
COMMUNITY CHOICE CREDIT UNION
Since so much of banking is done electronically, it’s easy to lose touch with the customer. Through Human Prototyping® and design consultations, Mike and his StoryMiners’ team helped develop deeper customer relationships and engage on a more personal level at their branches.