CLIENT STORIES 2017-04-28T13:30:18+00:00
Visionary business leaders are rewriting their playbooks, creating new opportunities for the future. They intuitively understand the importance of conveying their ideas with clarity. The kind that comes from describing in detail how the future will look, feel, work, and happen. Story and experience are essential to this process.

TRANSITIONS OPTICAL
This wholesale manufacturer wanted to connect with customers by introducing an interactive flagship store. We used FRED (Future Retail Experience Design) to bring their vision to life.

LEASEPLAN EUROPE
Customer Experience Design and Story as Strategy helped this international fleet management company get in touch with their customers and deliver the kind of experience they wanted most—profitably and consistently.

TRANSITIONS OPTICAL
This wholesale manufacturer wanted to connect with customers by introducing an interactive flagship store. We used FRED (Future Retail Experience Design) to bring their vision to life.

LEASEPLAN EUROPE
Customer Experience Design and Story as Strategy helped this international fleet management company get in touch with their customers and deliver the kind of experience they wanted most—profitably and consistently.

LeasePlan México
This high-growth fleet management company needed to get everyone in the country on board with delivering a better customer experience. Transformation Tours did the trick by making things personal and unforgettable.

TELUS Communications
One of Canada’s largest companies, TELUS, wanted to more clearly define its next generation customer experience. We facilitated a customized 5-site workshop and facilitation which supplied the needed direction.

University of Phoenix
Through a subsidiary, Apollo Global, UoP set out to design and test a new student center and experience for high-growth metro areas worldwide. The combination of Story as Strategy and Experience Design helped them open on-time and on-brand.
COMMUNITY CHOICE CREDIT UNION
Since so much of banking is done electronically, it’s easy to lose touch with the customer. Through Human Prototyping:registered: and design consultations, Mike and his StoryMiners’ team helped develop deeper customer relationships and engage on a more personal level at their branches.

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“If you can identify exactly where you create value for a customer, and measure it in customer’s terms, you will know where to make investments, adjustments, and your brand will be the more valuable for it.”
How APPLE Applies Design To Its Experience – And To Itself
– A StoryMiners White Paper

2 Superpowers.
2 Points of View: FOH vs. BOH.
5 Ways to Use Design to Become Agile.

If you want it all: good design, good brand, and good experience, this white paper will inspire to make your vision real.