Find and Build Meaningful Relationships in a Noisy World: NIMBLE

The Problem

Nobody likes over-the-top communications or to feel ‘pushed’ through a seller’s experience. People prefer being in control, so they prefer buyers’ experiences. However, many organizations still treat their future clients in a one-size-fits-all, seller-centric way. It does not have to be like that.

Nobody likes to be 'forced' through a sales funnel.


The Solution

Nimble is a new, multi-category software-as-a-service that qualifies prospects, identifies common ground, and engages in authentic, informed conversations to build relationships. It’s all in one tool that anyone can use without specialized training. Best of all, using it does not give others the feeling you are ‘selling’ them.

I have been working with Nimble for a couple of months now.* It is my new go-to tool for finding new prospects, using personal conversations to connect, and tracking my progress.

Nimble is easy and, from the client's point of view, lets you deliver a great experience.

Pre-Nimble

When I come across someone I would like to meet while reading a post, I typically:

  • jot down their name
  • look them up on LinkedIn
  • decide if I want to connect
  • send an invite and follow them
  • enter their details into my CRM
  • queue them up for follow-up
  • find their contact info (often that is hard)
  • check their social activity when the follow-up comes due
  • connect again
  • lather, rinse, repeat.

Total time per contact: about 10 minutes.

Post-Nimble

Now, I just:

  • enter someone’s name and any social link into Nimble (I’m using Jamie Turner, a friend and colleague whose LinkedIn video just showed up in my feed)
  • In 10 seconds, Nimble finds all the Jamies

It lets you connect with whom you want.

  • I pick the ‘right’ Jamie Turner:

It helps you find the right person.

  • I click on the matches for Jamie I’m certain about
  • Nimble brings up a complete dossier on Jamie from numerous online resources
  • It can even find Jamie’s email addresses and phone numbers for me (If you want to give Nimble a try, sign up for Prospector credits. Prospector is the name of the tool that brings back contact info.)

It even finds email addresses for you

  • Once I click on SAVE DATA, ALL of Jamie’s contact info and social accounts are added

All this without any typing!

Total time per contact: about 3 minutes.

More Cool Features That Save Me Time

  • I can contact my soon-to-be new client by email or any social channel I have connected to Nimble. Nimble lets me tag them and set a follow-up.
  • If my contacts engage before I reach out again, I am alerted. If I am late to respond, Nimble uses the morning dashboard to show me how many days since I have last engaged.
  • Nimble lets me discover prospects, qualify customers, target businesses, enrich contact details, and track/measure email outreach. These are valuable outcomes I get in clicks, not hours.

Why Nimble?

Because Nimble lets me:

  • treat people as human beings, not targets or prospects
  • almost eliminate data entry
  • track deals and activities
  • manage communications

The Bottom Line

If you are tired of how your CRM makes you work the way it does, consider Nimble. It works the way you do!

 

*Disclaimer: Nimble provided me with software at no charge for evaluation purposes. The company did not compensate me.
By | 2017-10-08T21:49:37+00:00 October 8th, 2017|Blog, New Ways to Work, Tips|0 Comments

About the Author:

Since 1998, as IBM’s eVisionary, he has been designing and developing experiences that differentiate brands and deliver bottom-line results. Mike has worked on over 700 client engagements in 26 countries. He understands first-hand the value of properly translating across cultures. As a facilitator, Mike has been used as a board-level facilitator by LeasePlan (Europe and Mexico), Habasit, TELUS (Canada), PartnerTech (now Scanfil), Meeting Planners International, the Institute of Management Consultants and other organizations to develop strategy, articulate vision/direction, and encourage alignment. Mike founded StoryMiners, one of the world’s first experience design consulting agencies, in 2002. The firm is known for its ability to find the essence of a company, brand, or service and translate it into a compelling experience that helps clients shape their futures. The value of his work is estimated at over $1.6 billion in sales won, expenses cut, and brand value added. Mike is the world’s only working speaker, consultant, and experience designer to have earned the top designations in his chosen fields (CSP, CMC, CCXP). Mike earned his MBA from Thunderbird School of Global Management. He works in English, Portuguese, Spanish, and gets by in Russian ;-)