UX vs. CX


UX vs. CX

User Experience and Customer Experience have a lot in common.

  • Focus on the user/shopper/patient/etc.
  • Emphasis on reducing effort all around
  • Sensitivity to special needs
  • Sense of enjoyment and aesthetic
  • and more…

This SlideShare presentation by Jess McMullin is quite good. He’s a consultant at the Center for Citizen Experience (sounds like a cool place to work) where his mission is to change the way the public sector solves problems, delivers services, and creates policy.

Jess McMullin




Jess McMullin made this presentation.

Thanks for the good work, Jess!

By | 2017-05-01T20:09:19+00:00 November 14th, 2012|CX Design, Experience Design, Guest Blog, Presentations|0 Comments

About the Author:

Since 1998, as IBM’s eVisionary, he has been designing and developing experiences that differentiate brands and deliver bottom-line results. Mike has worked on over 700 client engagements in 26 countries. He understands first-hand the value of properly translating across cultures. As a facilitator, Mike has been used as a board-level facilitator by LeasePlan (Europe and Mexico), Habasit, TELUS (Canada), PartnerTech (now Scanfil), Meeting Planners International, the Institute of Management Consultants and other organizations to develop strategy, articulate vision/direction, and encourage alignment. Mike founded StoryMiners, one of the world’s first experience design consulting agencies, in 2002. The firm is known for its ability to find the essence of a company, brand, or service and translate it into a compelling experience that helps clients shape their futures. The value of his work is estimated at over $1.6 billion in sales won, expenses cut, and brand value added. Mike is the world’s only working speaker, consultant, and experience designer to have earned the top designations in his chosen fields (CSP, CMC, CCXP). Mike earned his MBA from Thunderbird School of Global Management. He works in English, Portuguese, Spanish, and gets by in Russian ;-)