Day: May 18, 2020

Expert Interview Series: Mike Wittenstein of StoryMiners About the Importance of Storytelling in Business

This interview was first featured in John Mattone: Expert Interview Series FEBRUARY 7, 2017 BY JOHN MATTONE Mike Wittenstein advises leaders on how changes to their customer experiences can positively transform their brand narratives and their bottom lines. He is the managing partner at Storyminers, a design pioneer, and a developer of unique methods and tools for enhancing …

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Find and Build Meaningful Relationships in a Noisy World: NIMBLE

The Problem Nobody likes over-the-top communications or to feel ‘pushed’ through a seller’s experience. People prefer being in control, so they prefer buyers’ experiences. However, many organizations still treat their future clients in a one-size-fits-all, seller-centric way. It does not have to be like that. The Solution Nimble is a new, multi-category software-as-a-service that qualifies prospects, …

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If we understand our customers, how do we then improve customer experience?

This guest post is from Lisa Kenny of Maru/Syngro, exclusively for StoryMiners. If we understand our customers, how do we then improve customer experience? More often than not, an organization will analyze customer feedback, pick the most common denominator and seek to fix the problem quickly. If this is you, unfortunately, you are doing it …

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