91% of Customers Believe That Customer Service is Important; Only 24% Actually Feel They Get the Service They Deserve

Customers care about service. Your customers care about service. This recent American Express survey (2010) has the numbers to back that up.

If you’re in business, you have an opportunity to make your brand stand out from others by improving the service (I call it experience) you offer your customers. All things being equal, people buy from those who offer the better experience. With so many products and services becoming commodities, the experience you offer your customers may be the last place you can effectively compete.

Source: American Express Customer Satisfaction Study, 2010: http://about.americanexpress.com/news/pr/2010/barometer.aspx

By | 2017-05-01T20:09:27-04:00 September 13th, 2010|CX Results, Experience Design, Reflections, Strategy + Adoption|0 Comments

About the Author:

Mike founded StoryMiners in 2002 as one of the world's first story and customer experience design firms. 750+ project later, the firms know how to help leaders get their stories straight. And, express them as experiences their customers rave about. A certified consultant, speaker, and experience designer, Mike has helped his clients earn nearly $2 billion from improvements in sales, operations, service design, and brand management. Mike is a graduate of Arizona State/Thunderbird (MBA) and the University of Florida (BA). He has also spent two years overseas, learning Portuguese, Spanish, and Russian along the way. #experience design #story #storymining #speaker #strategy #facilitator #keynotespeaker #designthinking #custexp #travel #woodworking