Valeria Farre

One of the things you need to know about storytelling is that it pivots around the storyteller. If the storyteller isn’t effective or credible, chances are your story won’t achieve its goals! However, any storyteller knows that listening is an active experience, so it’s any storyteller’s job to create an experience that draws people in …

The hero of any truly effective story isn’t the teller, it’s the listener. Read More »

Storytelling has been around as long as humans have. It’s ingrained in all of us. It’s how we pass down tacit knowledge, teach our children values, recapture ‘glory days,’ and inspire the next generations. Storytelling is not a new phenomenon at all – it’s just that ‘management’ is never looked upon with a storytelling angle. …

Storytelling as a management tool Read More »

Please don’t read ahead. I’m going to give you bullet points on a retail healthcare innovation that’s just been made public. You’ll get the gist of it. Then, I’ll ask you a few questions. You won’t have to write or do anything. Just think about them for a minute. Finally, I’ll show you the same …

What difference does a story make? Read More »