IBTM World Virtual is set for success with over 10,000 meetings due to take place over the three days of the event, which will this year take place completely online from the 8th to the 10th December. The virtual event will include three full days of meetings between the world’s largest and best-known destinations and suppliers with …
Every year, we have another Black Friday. They just seem to be getting longer. Did you know that Black Friday traces its roots to a mini human-engineered stock market crash in 1869? That was when the term was introduced, but its use for the day-after-Thanksgiving discount day started in the 1950s What’s interesting to me …
Some brands are doing great at adapting to the massive amounts of change in our world. Overview Chipotle impressed me this week with a new digital-only restaurant in New York (near West Point, home to nearly captive, heavy-exercising, and always-hungry cadets). Since nearly 50% of the chain’s orders are digital now, this new concept is …
Mike is the CEO of Storyminers. They help leaders win adoption for their boldest ideas and strategies. They know why people fight change, and how to engage and inspire them. He’s an inspiring CX professional and it has been a real pleasure to discuss as he’s a true storyteller. In this podcast we cover the next …
PeopleHum helps companies reimagine their employee experience with products that that bring out the best in people. I was on their podcast recently and they were kind enough to let me share it here. It answers these questions and more: Who should be the hero of your story? Do you build the story or the …
Storytelling for navigating change ft. Mike Wittenstein Read More »
100 Architects‘ work is all about turning concrete into color and pathways into experiences. Check out their recent entry to transform an urban walkway in Shanghai, China, into an urban journey. Here’s a quick video overview: That’s so cool! What did you notice as different, and what surpassed your expectations? For …
Going From Point A to Point B? Take the long way. Read More »
In this category of Storyminers’ blog, we talk about the client-facing and back-end tools that have helped us create our clients’ experiences. For 20+ years, many have considered email to be the most efficient way to turn strangers into customers. Now, there are hundreds of sites and technologies companies can use to communicate with prospects. …
Be Found: How Moosend helps our marketing strategy Read More »
This dynamic trio really turn up the heat on the controversial topic: ”OFFICE POLITICS AND THE FINE ART OF SUCKING UP!” Certainly, an episode not to be missed as this hilarious trio dish out the down and dirty on sucking up! They agree to disagree and even draw up organisational “Sucking up” charts in this …
Mike Wittenstein is the founder of StoryMiners, one of the world’s first customer experience design consultancies. The company is renowned for its ability to hone into the core values of a company and translate them into captivating experiences, enabling their clients to reach their full potential. Last year, Mike found himself facing a problem many …
What a speaker’s kit should contain and how to organize one A Speaker’s Kit is a multi-page summary for meeting planners and event owners that gives them a quick overview of what an individual can do for them (and their event). At a minimum, a speaker kit should contain: Name Headshots Contact Info Bio …
Corporate Values Must Be Aligned With Those of the Customer Not only has 2020 brought many changes to the world as a result of the COVID-19 pandemic, but it’s also changed the way that businesses define their mission and values — how they approach corporate social responsibility — to customers. No longer can a brand afford to …
It’s the Journey That Matters: Improving Customer Experience and Loyalty Read More »
Minimum Viable Product (MVP) is a popular term that speeds software products and other services through the design process. The concept’s essence is to release early so that potential users can participate in design through their early feedback. The more learning cycles of the development team and prospects go through together, the better the product, …
