Case Study: Vacasa

A better experience means a better business. Businesses designed with the purpose to deliver value for their customers have been the focus of my professional attention at StoryMiners® for more than 20 years. That’s why Vacasa, a vacation rental property management company, caught my attention. Here’s a behind-the-scenes look at three key elements that make [...]

By | 2018-08-30T21:27:50-05:00 April 24th, 2018|Adaptive Enterprise, Reviews, Strategy|0 Comments

Excuses for Not Building Adaptive Enterprises Fading Fast

We’ve been doing business the same way for so many decades; it’s hard to imagine other ways to achieve success. Work hard, make big profits, and always get better at what you do. These are the mantras we’ve all heard – and still share. Conversations about reimagining business quickly point toward automation as the way [...]

By | 2017-05-01T20:09:09-05:00 November 30th, 2016|Adaptive Enterprise, CX Tech, Strategy + Adoption, Tips, Trends|1 Comment

Experience Design Works for Customers, Employees and the Business

Something better can happen for the customer, the employee and the business. This is the Triple Bottom Line Design. Build-a-Bear Workshops are a great example of how this works. It also works for B2B experience design. Learn more. Related to: Build-a-Bear White Paper

By | 2017-05-01T20:09:12-05:00 September 6th, 2014|Adaptive Enterprise, Build-A-Bear, CX in Retail, Experience Design, Interview, Story as Strategy, Strategy + Adoption, Videos, White Paper|Comments Off on Experience Design Works for Customers, Employees and the Business

Use Experience Design Two Times for Best Outcome

Innovation keeps brands fresh and fun. Practicality keeps brands from pursuing every idea the comes along. It is important to have the right mix of both. Using Experience Design twice is the way to achieve the right balance. This video offers a little more on Experience Design and how new technology is actually helping brands connect [...]

By | 2017-05-01T20:09:12-05:00 September 4th, 2014|Adaptive Enterprise, CX in Retail, Experience Design, Interview, Story as Strategy, Strategy + Adoption, Videos|Comments Off on Use Experience Design Two Times for Best Outcome

The Why Factor

Make a big shift in focus and start transforming your business by answering this question–why us? Why do you exist for your customer? Why are they really doing business with you? Answer these questions to get to the heart of what your customer truly finds valuable and to discover your Reason For Being. Delivering on [...]

Quick Start Guide to Building an Innovation Lab

Transform an Existing store to a Store of the Future Trying new concepts and new ideas within retail is critical today. We are at a unique crossroad in terms of how shoppers want to make purchases and interact with brands. With Millennials as the most hands off– click and buy shoppers. Boomers and Gen-xers want better [...]

By | 2017-05-01T20:09:13-05:00 July 11th, 2014|Accelerator, Adaptive Enterprise, Culture + Adoption, CX in Retail, CX Results, Human Prototyping, Strategy + Adoption, Tips, Trends|Comments Off on Quick Start Guide to Building an Innovation Lab

Store Of the Future Moves Ideas to Implementation Continually

A Store of the Future Initiative allows you to design new spaces, try new technology that attract customers and smooth operational efficiency, all while experimenting with new directions for your brand. But, this isn't just about trying something new or futuristic in a retail location to see how (or if) it works. A Store of [...]

By | 2017-05-01T20:09:13-05:00 June 21st, 2014|Adaptive Enterprise, Culture + Adoption, CX in Retail, Experience Design, FRED, Human Prototyping, Reflections, Speaking + Workshops, Story as Strategy, Trends, Videos|Comments Off on Store Of the Future Moves Ideas to Implementation Continually

5 Steps To A Better Customer Experience

Every brand is already offering their customers an experience through the things they do for their customer, to their customer and the resulting feelings of the customer from those actions. It is a great accomplishment for a business to get the things they do for and to their customers aligned in a way that there [...]

Innovation for Better Customer Experience Design

Using innovation to improve your customer experience requires a two pronged approach. First off, use innovation to come up with great ideas for better customer experiences, and then use innovation to help change internal processes so you can deliver the better experience.   When you successfully marry the two in one singular design you are [...]

By | 2017-05-01T20:09:17-05:00 August 7th, 2013|Adaptive Enterprise, CX Results, Experience Design, Speaking + Workshops, Strategy + Adoption, Tips|Comments Off on Innovation for Better Customer Experience Design

The Customer Experience And Brand Connection

Do you think of your logo as your brand? If you do, you are missing out on ways to make your brand different, better and more profitable. Your customer's experience is your brand. Do you think of your logo as your brand? If you do, you are missing out on ways to make your brand [...]

By | 2017-05-01T20:09:17-05:00 July 5th, 2013|Adaptive Enterprise, Events, Presentations, Speaking + Workshops, Strategy + Adoption, Trends|Comments Off on The Customer Experience And Brand Connection
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