Analysis

Cultural nuances you need to take into consideration when using storytelling as a tool

Each organizational and national culture is unique; so yes, you do need to be sensitive to them. Here are some general guidelines: Be conscious of the role hierarchy plays. In certain cultures there is a deep hierarchical bent; and if so, unless the ‘story’ comes from a ‘senior’, it may not really have the impact …

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The hero of any truly effective story isn’t the teller, it’s the listener.

One of the things you need to know about storytelling is that it pivots around the storyteller. If the storyteller isn’t effective or credible, chances are your story won’t achieve its goals! However, any storyteller knows that listening is an active experience, so it’s any storyteller’s job to create an experience that draws people in …

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State of Customer Experience 2020 – Northridge Report

If you’re a customer experience practitioner, the responsibility of proving that what you’re planning will work may be falling on your shoulders. Getting the latest information, statistics, and perspectives is time Dash consuming. This recent report by North Ridge has many of the basic statistics and proof points you’ll need to put together your own …

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Case Study: How Nimble CRM Helped CX Experts StoryMiners Reinvent Their Own Customer Experience

Mike Wittenstein is the founder of StoryMiners, one of the world’s first customer experience design consultancies. The company is renowned for its ability to hone into the core values of a company and translate them into captivating experiences, enabling their clients to reach their full potential. Last year, Mike found himself facing a problem many …

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MVP vs MVE

Minimum Viable Product (MVP) is a popular term that speeds software products and other services through the design process. The concept’s essence is to release early so that potential users can participate in design through their early feedback. The more learning cycles of the development team and prospects go through together, the better the product, …

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Case Study: Vacasa

A better experience means a better business. Businesses designed with the purpose to deliver value for their customers have been the focus of my professional attention at StoryMiners® for more than 20 years. That’s why Vacasa, a vacation rental property management company, caught my attention. Here’s a behind-the-scenes look at three key elements that make …

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