Brands That Deliver the Best #CX Achieve 54% Higher Revenue Growth

(This is a guest post from KPMG. It's included because it's one of the best reports in years on #CX.) To read the full KPMG Global Customer Experience Excellence report: Tomorrow’s experience, today, please visit: www.kpmg.com/customerfirst   Brands that deliver the best customer experience achieve 54 % higher revenue growth, according to a new KPMG [...]

How We Reinvented Our Own CX

How We Reinvented Our Own CX Since our founding as a customer experience design consultancy in 2002, StoryMiners has helped over 500 clients on 700+ projects in over 20 countries (and in 4 languages). Clients rave about the business results we help them achieve with CX and story. But, last year, our own ‘rave meter’ [...]

If we understand our customers, how do we then improve customer experience?

This guest post is from Lisa Kenny of Maru/Syngro, exclusively for StoryMiners. If we understand our customers, how do we then improve customer experience? More often than not, an organization will analyze customer feedback, pick the most common denominator and seek to fix the problem quickly. If this is you, unfortunately, you are doing it [...]

Dynamic Branding Tools for Enhancing Customer Experience

When people think of branding, they tend to think of it in terms of attracting customers—showing off your company’s best qualities to acquire new sales. But branding doesn’t stop after a sale is made. It persists throughout a customer’s entire experience and beyond. And if it falters at any point, it could cost you a [...]

Lessons From Leaders At Brands Where CX Is Working

I'm always curious about what makes leaders of customer experience and transformation projects invest in what's new. Oracle, in its recent "CX FACTOR PROGRAM" has done much of that research for me (and for you). It's in the form of a dozen interviews with company leaders whose brands are excelling at the customer experience. I [...]

How Nimble Makes You More Agile

Jon Ferrara co-founded the pre-Facebook, pre-Internet, pre-LinkedIn CRM system called GoldMine. His motivation was to connect people at a more personal level—to let them build relationships that build real value. That’s still his mission at his newer company, Nimble. Their product is what many call the “world’s first social CRM.” More than a CRM, Nimble [...]

Is Investing In Customer Experience Really Worth It?

This GUEST CORNER feature is by Richard R Shapiro Image by Jonathan Kim We are witnessing a convergence of forces that are moving customer loyalty to the edge of extinction. As consumers, we are empowered by increasing control over the retail process. Herein lies the challenge for retailers: to engender loyalty – but the loyal [...]