client success stories
Great leaders know they need an outside, objective opinion and look to Storyminers to offer them a new, different, or better outcome than they might get on their own. They want expertise, fresh thinking, and to gain advantage from others’ experience. They want results.
(Each story has been client-approved.)
- All Industries
- Business Services
- Travel & Hospitality
Founder + CEO
It feels quite different to run my business now that I have a reason for being because it permeates everything and it makes it much easier to communicate to the frontline people what it is that we’re doing. Do you know what it gives them?
I had been running Audio Alternatives, a suburban specialty audio shop, for about 10 years when Mike was introduced to me. The concepts he shared with me about customer experience, marketing, and strategy have become the foundation of our new brand, HiFi Buys.
Director of Brand Experience
My job was to spearhead Transitions’ entry into retail with a Smart Store concept. Storyminers helped us to develop the retail, experience, and communications design for this next-generation experience.
I’m in the business of giving leaders feedback about their ideas and hard evidence that they can make money with them. When it came time for me to reposition, re-energize and differentiate my own brand, I reached out to Mike for his advice and coaching. Why?
As a presentation designer, I help keynote speakers elevate their audience connections, build their onstage reputations and raise their fees. The slides behind them should make a deep, emotional impact and that’s where I shine. Here’s where Mike helped me shine…
Commercial Marketing Director
I led a B2B arm of the world’s leading flooring manufacturer. Storyminers gave us a way to accelerate innovation and improve experience design at the same time. No problem, we can do that, they said. And, they did!
Director of Marketing & Business Development
My job was to merge two marketing departments into one. I needed one brand that got everyone on the same page. What I really needed was magic…
My team and I were making a high-stakes, first-of-its-kind business statement at the height of the dot.com boom. I truly needed this inbound model to connect. Getting inside our clients’ minds was the challenge. Engage them we did!
We were so close to winning this new Cendant hotel brand. It was a perfect client for IBM, with one exception. The client spoke hospitality, not tech. I needed someone on the team to translate. That’s just what Mike and his consulting team did–using experience design as the language.
Founder and President
My start-up, Mail & More, was ready to go from multi-store concept to franchise. But, I needed a clear picture for the future, one I could share with bankers, partners, and future franchisees. The Future Story and Experience Design you gave us did the trick!
RETAIL DESIGN INSTITUTE
As President of RDI, I have to elevate our members’ competitiveness and provide for our sponsors’ needs. It’s always a tricky balance. Mike let me showcase the future for members and set up sales opportunities for our sponsors. At the same time!
PIEDMONT ATLANTA HOSPITAL
We were growing quickly, yet so was our competition. Mike facilitated our board to lead us to the idea that an improved patient experience elective surgery areas could help us improve the experience in other service areas. Could we get one design that delivered both? Yes!
Jim Ellis Automotive Group
I lead a multi-brand, 20+ location Atlanta-based, family-owned auto dealership founded by my father. I brought Storyminers in for the annual sales meeting. Not only did I get a keynote, I also got insights from undercover shopping, hands-on training with my sales team, and a new perspective we can use to up our customer promise. Now, that’s a great deal!
Executive Director of Events
Chain Store Age
Raising the bar on our own retail executive events to thrill attendees gets harder every year. Putting Customer Experience on stage gave all the attendees and sponsors a way to see how they stop competing with each other and start doing more for their customers. The customer experience way Mike introduced has been almost unanimously adopted by the retail industry.
Online scheduling was just getting to be a thing when I brought Mike in to speak to our front-line team and developers about the importance of putting customers first. I’m glad we did. In retrospect, the timing and his content were perfect!
Iansiti Performance Group
I had used Storyminers to adapt our strategy into a story and stand up several of our sites in the past. It was time to evolve our brand again, so I called on Storyminers. Mike and his team helped me reframe what we do, evolve really, so that we could meet more significant client needs. It worked, we were acquired by…
Several years ago, I founded a boutique, transformation consultancy for private equity-owned, high-growth firms. To move from being a solopreneur to launching and growing a full-on practice, I brought in Storyminers. It was a game-changer…
Leading a non-profit start-up isn’t easy. I’m always looking the improve our story/concept and to shorten the time it takes to connect with volunteers, donors, and the media. 90 seconds is all it takes now…
Collins Project Management
One day, things changed, and we had to start marketing our construction project management business. So, we asked around and found Storyminers. We learned to see ourselves through our customers’ eyes, and that changed everything…
The first time we hired Storyminers was because their approach was tailored just for us. I’m glad we did! Mike and the Storyminers team were there at a critical point in our growth as we began the transformation from being a local t-shirt company into a national brand. Thanks in part to Storyminers’ contribution, we gained a 250% sales increase and earned a $60 million exit.
With my business partner Joe Heaps, I co-developed a software-as-a-service solution that accelerates business between speakers and speaker bureaus. Mike Wittenstein joined on a two-year journey on our board to help with product and market development. It was a smart decision…
I lead the North American line of business for this fourth-generation German specialty manufacturer. I hired Storyminers to help differentiate the company’s services and properly introduce our next-generation products. Storyminers facilitated an international directors meeting and gave us a robust services- and experience-based transformation game plan. We can still feel the effects…
Customer experience became a ‘thing’ for us when I had to run multiple lines of business in a changing market while we built out new technology for our operations. We needed something to tie it all together for our team members. I was so happy with Storyminers’ custom workshop which sensitized mid-level managers to the importance of client experience. We doubled the size of the in-country team in 12 months, raised client satisfaction, and reduced churn. Not bad!
VP Global Marketing
I only had 6 weeks to dovetail a student experience plan at the same time we were doing a major software build for a new brick-and-mortar learning experience. Turning a major internal software upgrade into a brand-differentiating student experience was the job. I didn’t know if anyone could do it. Turns out…
When COVID-19 hit, we had to move fast. Our subscription service for medical offices was in high-demand because it could be adapted to provide a seamless patient experience in work-from-home situations. Storyminers helped us get our story straight!
Leading an independently owned, electronic payments company from an idea on a yellow pad to a $300 million exit is quite the ride! If Storyminers hadn’t captured our company’s small-company feel and made it so inviting to top-tier talent from larger markets, I’m not sure we could have achieved the 100% year-over-year growth we did.
Our Clients say it best!
Listen to what they have to say in our YouTube testimonial playlist.