Excel In Giving What Your Customers Want Most

Make sure that what your customers want most is what your business does best.

What’s the CEO’s role? What’s the secret to success in a service business of any size? Just make sure that what your customers want most is what your business does best. Read it again. Make sure what your customers want most is what your business does best.

It is easy to understand yet difficult to do.

Decide now to dedicate yourself and your firm to your customers, not to your business plan or to your projections. Listen hard to find out what they want, then be the one to provide it. Over time, you’ll learn not just WHAT to do but HOW to do it in a way your customers prefer. Then, you’ll be in the enviable position of keeping customers, not chasing new ones 😉

By | 2017-05-01T20:09:26-04:00 February 1st, 2011|CX Results, Strategy + Adoption, Tips|0 Comments

About the Author:

Mike founded StoryMiners in 2002 as one of the world's first story and customer experience design firms. 750+ project later, the firms know how to help leaders get their stories straight. And, express them as experiences their customers rave about. A certified consultant, speaker, and experience designer, Mike has helped his clients earn nearly $2 billion from improvements in sales, operations, service design, and brand management. Mike is a graduate of Arizona State/Thunderbird (MBA) and the University of Florida (BA). He has also spent two years overseas, learning Portuguese, Spanish, and Russian along the way. #experience design #story #storymining #speaker #strategy #facilitator #keynotespeaker #designthinking #custexp #travel #woodworking