The Best Experiences in the World
2011 @ Direct Marketing Association in Atlanta, GA
This presentation was delivered in Atlanta on January 20, 2011. Watching it will help you discover why well-designed experiences connect with customers, how they keep employees engaged, and how they help brands work seamlessly with the businesses the support. The presentation shows how looking at the business from the customer’s point of view yields a better understanding of how to create a better experience design that leads to raving fans and a better bottom line. This presentation is not focused on theory. Rather, it offers details, how-tos, and strategic insights in a format you can apply to your own or your clients’ businesses.
By dissecting The Best Experiences in the World, you will learn how category leaders deliver the most value to customers; not just rationally or financially, but emotionally too. In each example, Mike Wittenstein points out the little differences in design and operations that lead to the big differences in loyalty, word of mouth, profits, and sustainable competitive advantage.
To see the full version of this presentation click here.