Part One: How to use Experience Design for Successful Event Planning

Planning a multi-speaker event has more moving parts than a clock factory. But, whether the format is a webinar, a corporate in-house event or for an association, there are things that can be done in preparation to make the event more than just an opportunity to gather knowledge and network.

Experience design creates value for all stakeholders and by taking cues from experience design (which can be used in a multitude of situations for better results) you can apply those ideas and concepts to create better outcomes. Think of your attendees as the customer, your sponsors as the shareholders and your keynote speaker and other members of the panel as your service or product. We wouldn’t normally think of our product as desiring a particular outcome, but because of the human element of your “product”,  they will receive something of value too.

Learn how to think like an experience designer.

No background in customer experience design? And perhaps event planning isn’t even your primary responsibility, but this opportunity has landed in your lap. While new opportunities can be exciting, there can be a sense of frustration or a sense of being overwhelmed with getting all the moving parts into a cohesive unit.  It can be difficult just to decide on a starting point and contrary to what you may think, starting at the end and working back toward the beginning will give you the best vantage point for success.

Where or what is the end of the event? It’s not the closing statements by the last speaker or the breakdown of audio equipment or stacking chairs. Even turning off the lights is not the end. The end that matters here is the transfer of something valuable to all of the stakeholders based on what they hold valuable. That may happen through after-event communications or on-line community events for example.

Will all of your stakeholders feel like they received (learned or experienced) something valuable? Using experience design as your guide, you can answer the important questions that will be the foundation for finding out what each stakeholder finds valuable. This is where you start. This knowledge will give you the ability to make better decisions about all of the moving parts involved in your event.

The upcoming two posts will give you ideas on who to talk with and what questions to ask  as you look for the desired outcomes from your stakeholders.







By | 2017-05-01T20:09:16-04:00 November 22nd, 2013|Experience Design, Reflections, Story as Strategy, Strategy + Adoption, Trends|Comments Off on Part One: How to use Experience Design for Successful Event Planning

About the Author:

Mike founded StoryMiners in 2002 as one of the world's first story and customer experience design firms. 750+ project later, the firms know how to help leaders get their stories straight. And, express them as experiences their customers rave about. A certified consultant, speaker, and experience designer, Mike has helped his clients earn nearly $2 billion from improvements in sales, operations, service design, and brand management. Mike is a graduate of Arizona State/Thunderbird (MBA) and the University of Florida (BA). He has also spent two years overseas, learning Portuguese, Spanish, and Russian along the way. #experience design #story #storymining #speaker #strategy #facilitator #keynotespeaker #designthinking #custexp #travel #woodworking