Customer experience became a ‘thing’ for us when I had to run multiple lines of business in a changing market while we built out new technology for our operations. We needed something to tie it all together for our team members. I was so happy with Storyminers’ custom workshop which sensitized mid-level managers to the importance of client experience. We doubled the size of the in-country team in 12 months, raised client satisfaction, and reduced churn. Not bad!