Mobile Market Research Improves the Customer Experience

Mark Michelson has been doing qualitative research for over 20 years. He’s now on the leading edge of using mobile technologies to capture in-the-moment, mid-experience responses from real customers. His business delivers same week insights to customers that they can apply right away. In this 2-minute interview, Mark discusses, social and mobile research and it’s impact on customer experience.

This interview was captured on May 22, 2011 at the European Customer Experience World in London, England. You can reach Mark Michelson, president of Threads Qualitative Research at The website is and will be live soon.

By | 2017-05-01T20:09:23-04:00 May 23rd, 2011|CX Tech, Events, Reviews|0 Comments

About the Author:

Mike founded StoryMiners in 2002 as one of the world's first story and customer experience design firms. 750+ project later, the firms know how to help leaders get their stories straight. And, express them as experiences their customers rave about. A certified consultant, speaker, and experience designer, Mike has helped his clients earn nearly $2 billion from improvements in sales, operations, service design, and brand management. Mike is a graduate of Arizona State/Thunderbird (MBA) and the University of Florida (BA). He has also spent two years overseas, learning Portuguese, Spanish, and Russian along the way. #experience design #story #storymining #speaker #strategy #facilitator #keynotespeaker #designthinking #custexp #travel #woodworking