PIRCH Store Closings

PIRCH, one of America’s best customer experience companies is closing over half of its stores according to Chain Store Age. The store, its culture and philosophy, not to mention its award-winning design, have been a favorite case study of mine for years now. You can read it here.

Like many others, PIRCH isn’t immune to rapid changes in customer preferences, the impact of technology, and investors’ demands. The company is positive about its future and promises to maintain its unique formula of customers-first, excitement in retail, and innovation as it retrenches to its Southern California roots and focuses on services to the design community. A proven and trusted player in that difficult-to-win-loyalty space, it will, I’m sure, succeed.

PIRCH’s biggest contribution, in my opinion, has been to wake up other retailers (and investors) to the opportunities of experiential retail. The store’s biggest lesson may be the importance of scaling at the right speed—one of the hardest things to do in a capital-intensive business like retail. Many firms have used the PIRCH model as inspiration for their own innovations. There’s no higher form of flattery.

By | 2017-09-20T07:04:12-05:00 September 20th, 2017|Blog|0 Comments

About the Author:

Mike founded StoryMiners in 2002 as one of the world's first story and customer experience design firms. 750+ project later, the firms know how to help leaders get their stories straight. And, express them as experiences their customers rave about. A certified consultant, speaker, and experience designer, Mike has helped his clients earn nearly $2 billion from improvements in sales, operations, service design, and brand management. Mike is a graduate of Arizona State/Thunderbird (MBA) and the University of Florida (BA). He has also spent two years overseas, learning Portuguese, Spanish, and Russian along the way. #experience design #story #storymining #speaker #strategy #facilitator #keynotespeaker #designthinking #custexp #travel #woodworking