ProfServ Traction: Experience Design with Mike Wittenstein

Mike Wittenstein is the founder of StoryMiners, a consulting firm in Atlanta, Georgia. They help businesses translate strategies into customer experiences. Previously, Mike was a media personality and spokesperson for IBM. We discuss how StoryMiners utilizes design to create value for customers and the frameworks behind their processes.

You can listen to the podcast here

Timestamps

 

[01:19] Mike Wittenstein’s journey into entrepreneurship

[03:06] Business lessons from IBM

[05:29] Experience design creates value

[07:57] Design is a problem-solving tool

[11:26] Turning strategies into stories

[15:00] What leaders have to do differently

[15:51] How StoryMiners looks for value creation points

[20:00] How a good strategy resonates with people

[21:07] StoryMiners’ Promise Map

[29:17] Objectives and Key Results Framework

[31:26] Measure what generates value for your client’s customers

[32:35] How StoryMiners optimizes design for greater outcomes of value

[36:42] Transitions Optical Retail Experience

[39:48] Clients want to see their ideas become real

[45:10] Leaders should set goals and design the path to attain them

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