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Articles Give your customers a retail experience they’ll rave about
It’s well known that, all things being equal, a better customer experience means higher sales, increased customer loyalty, improved word-of-mouth, higher profits and a place …
Articles Storied Careers: 40+ Story Practitioners Talk About Applied Storytelling
Imagine an international conversation about many applications of storytelling. That’s what this book aspires to. “Applied storytelling” covers a wide range of disciplines, such as …
Articles Storyminers gives birth to word of mouth advertising
In 2002 when Mike Wittenstein started Storyminers, a boutique customer strategy studio, he wasn’t satisfied with being just another marketing firm. According to Mike, the …
Analysis Sustainable Advantage: Experience Design’s highest and best use
Check this White paper about Experience Design here
Articles Store of the Future℠
The Store of the Future is a term that’s jumped around the retail scene for years. Whenever I’ve seen an interpretation of it – it’s …
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