Cognitive Dissonance, Mike Wittenstein, and Meet Me at Starbucks

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Mike Wittenstein of StoryMiners

Mike explores how the store of the future is like a concept car, where new technologies are exposed to customers and vetted by customers to be rolled out to the market.

Mike advises that a mid-market firm might get started with a store of the future using private Pinterest boards to explore concepts. Mike advises “starting where you are” and focusing on incremental steps.

He says to implement store of the future, everyone should be on the team. He also shares some of his favorite retailers that are leading the store of the future movement.

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