Too many organisations are “doing” before “designing” when it comes to digital transformation and customer experience. As a result, they are not going deep enough into insights analysis and cultural change. That’s the view of managing principal of Storyminers and experience design expert, Mike Wittenstein. He recently caught up with CMO to discuss the ongoing challenges many …
How We Reinvented Our Own CX Since our founding as a customer experience design consultancy in 2002, StoryMiners has helped over 500 clients on 700+ projects in over 20 countries (and in 4 languages). Clients rave about the business results we help them achieve with CX and story. But, last year, our own ‘rave meter’ …
(This is a guest post from KPMG. It’s included because it’s one of the best reports in years on #CX.) To read the full KPMG Global Customer Experience Excellence report: Tomorrow’s experience, today, please visit: www.kpmg.com/customerfirst. Brands that deliver the best customer experience achieve 54 % higher revenue growth, according to a new KPMG Global …
Brands That Deliver the Best #CX Achieve 54% Higher Revenue Growth Read More »
Interview with Mike Wittenstein, Founder of Storyminers as seen on the Digital Customer Experience website Tips from an Expert in design thinking, customer experience and the power of story Is there a difference between customer experience and digital customer experience anymore? Customer Experience used to focus on what happened in the real world and Digital Customer …
The Intersection of Customer Experience, Business & Tech Read More »
Jon Ferrara co-founded the pre-Facebook, pre-Internet, pre-LinkedIn CRM system called GoldMine. His motivation was to connect people at a more personal level—to let them build relationships that build real value. That’s still his mission at his newer company, Nimble. Their product is what many call the “world’s first social CRM.” More than a CRM, Nimble …
This guest post is from Lisa Kenny of Maru/Syngro, exclusively for StoryMiners. If we understand our customers, how do we then improve customer experience? More often than not, an organization will analyze customer feedback, pick the most common denominator and seek to fix the problem quickly. If this is you, unfortunately, you are doing it …
If we understand our customers, how do we then improve customer experience? Read More »
