Interview

Don’t Do Digital Transformation, Design It

Too many organisations are “doing” before “designing” when it comes to digital transformation and customer experience. As a result, they are not going deep enough into insights analysis and cultural change. That’s the view of managing principal of Storyminers and experience design expert, Mike Wittenstein. He recently caught up with CMO to discuss the ongoing challenges many …

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The Intersection of Customer Experience, Business & Tech

Interview with Mike Wittenstein, Founder of Storyminers as seen on the Digital Customer Experience website  Tips from an Expert in design thinking, customer experience and the power of story   Is there a difference between customer experience and digital customer experience anymore? Customer Experience used to focus on what happened in the real world and Digital Customer …

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Expert Interview Series: Mike Wittenstein of StoryMiners About the Importance of Storytelling in Business

This interview was first featured in John Mattone: Expert Interview Series FEBRUARY 7, 2017 BY JOHN MATTONE Mike Wittenstein advises leaders on how changes to their customer experiences can positively transform their brand narratives and their bottom lines. He is the managing partner at Storyminers, a design pioneer, and a developer of unique methods and tools for enhancing …

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