The $2B Business Story Designing Expert, with Mike Wittenstein

In this episode we discuss:

  • 1. How stories are critical for family businesses
  • 2. Insights from recent published work on branding
  • 3. Dealing with the crisis and being socially responsible
  • 4. Key questions to ask family members to build a story map
  • 5. Case studies on story design and experience-based projects

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