Visualizing Experience Design

Every once in a while I see something that makes me say “I wish I had done that”. Corning commissioned this striking and informative video visualization on how its glass products can be used by non-traditional IT products manufacturers as interfaces in surprisingly unexpected locations. The piece has no spoken words, only scenes depicting how family life and business unfold more simply and easily when information is everywhere you are.

Corning’s attempt to interest everyone from cabinetmakers, bathroom mirror makers, furniture and interior designers, to builders in an effort should yield the increase the occasions of use for its products they are looking for.

Two thumbs up, Corning. Nicely done.

Learning Moment

One of the most difficult aspects of experience design work is getting large numbers of people to believe that things can be done differently. Even after my clients get their budgets and their approvals to try to create new kind of value in new ways, their internal teams often offer resistance. Showing new products and services in use by customers is the primary way to reduce uncomfortableness. By showing the new experience up-and-running in various scenarios and by allowing the viewer to see the reactions, expressions, and emotions of the actors having the new experiences, fear and uncertainty are reduced, pride rises, and resistance retreats. Consider using an experience design visualization as you develop and win support for your own customer experience.

Search on YouTube: “A Day of Glass”

StoryMiners has done many next-gen customer experience projects. Check out Transitions, LeasePlan Europe, and TELUS for more ideas.

About the Author:

Mike founded StoryMiners in 2002 as one of the world's first story and customer experience design firms. 750+ project later, the firms know how to help leaders get their stories straight. And, express them as experiences their customers rave about. A certified consultant, speaker, and experience designer, Mike has helped his clients earn nearly $2 billion from improvements in sales, operations, service design, and brand management. Mike is a graduate of Arizona State/Thunderbird (MBA) and the University of Florida (BA). He has also spent two years overseas, learning Portuguese, Spanish, and Russian along the way. #experience design #story #storymining #speaker #strategy #facilitator #keynotespeaker #designthinking #custexp #travel #woodworking