What difference does a story make?

What difference does a story make?

Please don’t read ahead.

I’m going to give you points about an innovation in the retail healthcare industry that has just gone public. You will understand the essence of this.

So I will ask you a few questions. You won’t have to write or do anything. Just think about them for a minute.

Finally, I’m going to show you the same innovation, but this time as a story.

Prepare? Here goes

–The innovation is combining the traditional pharmacy with a holistic medicine store
– Pharmacists know both approaches.
– They can help with things your doctor doesn’t have time for or you can’t pay for.

Questions

Do you have a photo of the premise?
Are the details accurate?
Do you think you could name some of the services in this hybrid store?
Would you like to check it out?

Story

OK, here is the same information in story form.


Rite-Aid Video

See the difference? Feel the difference?

Now ask yourself the same two questions.

Here are the questions again. Would you respond differently?

Do you have a photo of the premise?
Are the details accurate?
Do you think you could name some of the services in this hybrid store?
Would you like to check it out?

Remover

Buckminister Fuller   once said: “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.

That’s what a Rite-Aid did. They created a story (yes, it was a commercial) that allowed you to step into the future and experience the store, rather than just reading about it.

You can use the same idea when examining your 2021 strategy, new business design, or when introducing a new service. Start with a plan, but share it as a story.

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We are experts at this. If you are interested, we can talk .

Better,

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