What difference does a story make?

Please don’t read ahead.

I’m going to give you bullet points on a retail healthcare innovation that’s just been made public. You’ll get the gist of it.

Then, I’ll ask you a few questions. You won’t have to write or do anything. Just think about them for a minute.

Finally, I’ll show you the same innovation, but this time as a story.

Ready? Here goes

–The innovation is to blend traditional pharmacy with a holistic medicine shop
–The pharmacists would know both approaches.
–They could help with things your doctor doesn’t have time for or that you can’t afford

Questions

Do you have a picture of the premise?
Are the details precise?
Do you think you could name some of this hybrid store’s services?
Would you want to check it out?

Story

OK, here’s that same information in story form.


Video from Rite-Aid

See the difference? Feel the difference?

Now, ask yourself those same two questions.

Here are the questions again. Would you answer differently?

Do you have a picture of the premise?
Are the details precise?
Do you think you could name some of this hybrid store’s services?
Would you want to check it out?

Take-Away

Buckminister Fuller  once said, “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”

That’s what Rite-Aid did. They created a story (yeah, it was a commercial) that allowed you to step into the future and experience the store rather than just read about it.

You can use the same idea when you look at your 2021 strategy, new business design, or when you introduce a new service. Start with a plan, but share it as a story.

Shameless Promotion
We’re experts at that. If you’re interested, we can chat.

Best,

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