Be the architect of your future.
You already know your business inside out.
That's where Story Workout comes in.
You’ll bring the data and ideas. You’ll leave with a blueprint for growth.
Storyminers’ work has become one of our most strategic tools. It gives our team a shared picture of the future and a practical way to bring it to life.
Mike is a brilliant, big-picture thinker who blends story, strategy, and clarity in a way few can. He helps leaders articulate ideas that energize teams and move organizations forward.
– Tricia Molloy
Is Story Workout for You?
Story Workout is built for CEOs, founders, and senior leaders who:
- Feel their ideas are strong but hard to explain.
- Sense their business is “steady” but not growing and have ideas for its growth.
- Want clarity before committing resources or placing big bets.
- Are ready to rethink what’s next for their business but need to align their team first.
If that sounds familiar, you're in the right place.
- You’ve got an idea you can’t quite express.
We’ll get it out of your head and translate it into words that lead people to listen and remember. - You’re trying to get your team aligned.
We’ll shape a story that helps everyone see the same picture and want to build it together. - You can see the future, but not how to get there.
You’ll leave with clarity on what’s next and the confidence to take the first step.
Meet Mike Wittenstein
I help leaders bridge the gap between where they are and where they want to be.
I do this by using story as a prototype — a fast, low-risk way to explore and test what’s next before committing big resources.
For more than 30 years, I’ve worked with organizations around the world to turn their ideas into strategies that create meaningful and sustainable change.
To date, my Story Workout methodology has helped clients create over $3 billion in new value from first-of-a-kind yet essential projects to full-scale market launches.
When we work together, it won’t feel like a presentation. It will feel like a discovery. The kind that makes you stop and say, “That’s it. That’s what I’ve been trying to say.”
I’m a systems designer at heart, a listener by instinct, and a strategist by nature. My work has earned results for companies of every size, helping them connect their story to their strategy and turn complexity into clarity.
If You Can't Communicate Your Story, You Can't Shape Your Future
Here’s what most leaders struggle with before we talk:
- A sense that something important is missing but no way to describe it
- A solid business, but no shared picture of what’s next
- A team that’s waiting for direction or pulling in totally different directions
Story Workout helps you find the language that unlocks progress.
Trusted by Leaders Across Industries
Mike’s work has helped generate more than $3 billion in new value for organizations in: Finance, Retail, Manufacturing, Telecom · Hospitality, Technology, Healthcare






In one focused session you will:
- Hear your own ideas come back clearer and stronger
- See your next move more confidently
- Find the words that help others see it too
Together we will design your future
Why Story?
After completing Story Workout, you will:
- Hear your own ideas come back clearer and stronger
- See your next move more confidently
- Find the words that help others see it too
Turn Your Vision into Words Everyone Understands
You will leave our session with:
- A clear story about your idea, opportunity, and future direction
- Early alignment that reduces risk and speeds decisions .
- Language you can use to communicate clearly with both internal and external stakeholders.