Be the architect of your future.

One Conversation at a Time, Using Story as a Prototype

You already know your business inside out.

You’ve got ideas that could transform the trajectory of your business, but the words don’t line up with what’s in your head.

That's where Story Workout comes in.

It’s designed to help you untangle what you’re thinking and find the story that moves you and your team forward. Story is the fastest way to prototype the future.

You’ll bring the data and ideas. You’ll leave with a blueprint for growth.

Is Story Workout for You?

Story Workout is built for CEOs, founders, and senior leaders who:

  • Feel their ideas are strong but hard to explain.

  • Sense their business is “steady” but not growing and have ideas for its growth.

  • Want clarity before committing resources or placing big bets.

  • Are ready to rethink what’s next for their business but need to align their team first.

If that sounds familiar, you're in the right place.

  • ⁠You’ve got an idea you can’t quite express.
    We’ll get it out of your head and translate it into words that lead people to listen and remember.

  • You’re trying to get your team aligned.
    We’ll shape a story that helps everyone see the same picture and want to build it together.

  • You can see the future, but not how to get there.
    You’ll leave with clarity on what’s next and the confidence to take the first step.

Meet Mike Wittenstein

Founder of Storyminers

I help leaders bridge the gap between where they are and where they want to be.

I do this by using story as a prototype — a fast, low-risk way to explore and test what’s next before committing big resources.

For more than 30 years, I’ve worked with organizations around the world to turn their ideas into strategies that create meaningful and sustainable change.

To date, my Story Workout methodology has helped clients create over $3 billion in new value from first-of-a-kind yet essential projects to full-scale market launches.

When we work together, it won’t feel like a presentation. It will feel like a discovery. The kind that makes you stop and say, “That’s it. That’s what I’ve been trying to say.”

I’m a systems designer at heart, a listener by instinct, and a strategist by nature. My work has earned results for companies of every size, helping them connect their story to their strategy and turn complexity into clarity.

If You Can't Communicate Your Story, You Can't Shape Your Future

Here’s what most leaders struggle with before we talk:

  • A sense that something important is missing but no way to describe it

  • A solid business, but no shared picture of what’s next

  • A team that’s waiting for direction or pulling in totally different directions

Story Workout helps you find the language that unlocks progress.

We turn what’s stuck in your head into a story your whole organisation can rally around.

Trusted by Leaders Across Industries

Mike’s work has helped generate more than $3 billion in new value for organizations in: Finance, Retail, Manufacturing, Telecom · Hospitality, Technology, Healthcare

In one focused session you will:

  • Hear your own ideas come back clearer and stronger

  • See your next move more confidently

  • Find the words that help others see it too

Together we will design your future

Why Story?

Data tells you what’s happening.
Story helps you see why it matters and what to do next. Story is how humans make sense of change. It’s also the fastest way to prototype the future. Cars are made of clay before they’re made of steel. Strategies can be made of stories before they’re made of code, contracts, and commitments.

After completing Story Workout, you will:

  • Hear your own ideas come back clearer and stronger

  • See your next move more confidently

  • Find the words that help others see it too

Turn Your Vision into Words Everyone Understands

You will leave our session with:

  • A clear story about your idea, opportunity, and future direction

  • Early alignment that reduces risk and speeds decisions .

  • Language you can use to communicate clearly with both internal and external stakeholders.

Ready to Architect Your Future?

The next chapter starts with a conversation.

Por favor, indique o seu nome e endereço de e-mail.

A sua informação permanecerá confidencial.

Please provide your name and email.

Your information will remain confidential.

Storyminers is honored to work with these contributors:

Site Design: 57South
Photography: Cindy Brown, Green Media Works

Chief of Staff: Mikah Calingo

Other Contributors:
Alan Bergstrom, Amanda Setilli, Barbara Deskey, Bob Westrop, Bombich Software, Bryan Beard, Calendly, Cathy Gucker, Chuck Reaves, Cindy Brown, Darcy Bevelacqua, Daniel Wise, Dave Rifkin, David Ing, Dez Thornton, Ecamm, Emeka Rajis, Emmanuel Umoh (in memorium), Greg Rutledge, Hannah Wittenstein, Isaac Wittenstein, Jackie Goldstein, Jakrey Myers, Jason Bernstein, Jon Ferrara, Jørn Nielsen, Julia Michaels, Keith Finger, Kelly Berdine, Kathryn Smith, LevelUp, LeonardoAI, Lois Wittenstein, Lori Erlich, Lou Carbone, MacPaw Software, Marcia Piacentino, Maria Moraes Robinson, Marilena Amorim Ferreira Piva, Mark Michelson, Michael Bowers, Mike Werner, Milt Thomas, OpenAI, Peter Drucker (in memorium), Ray Killebrew, Renee Himel, Saurel Quettan, Simon Robinson, Stefan Osthaus, Stephen Haeckel, Tami Puckett, Thom Milkovic, Tyrae S. Campbell, Valeria Farre (in memorium), Vuthinann (Dan) Hay, Waya Seaparke (in memorium), WPEngine.

Let’s Talk About Your Vision

Your next business adventure is waiting. Let’s make it creative, practical, and rewarding–together. As your guide, I’ll help sharpen your ideas and support your team as they bring them to life. Ready to take the next step?