– Julie S
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I’ve encountered many people in my professional life who claim to be storytellers—some can spin a great tale, but I’d walk away with a feeling of wanting more because they rarely connect narrative to execution. Mike is different: he’s a masterful story weaver who also knows how to uncover a business’s core purpose, strengths, and direction. I’ll never forget the moment he paused our discussion and asked, ‘What’s the one metric that defines success for you?’—that question alone shifted my perspective.
When we started working together, I had ideas swirling in my head that felt overwhelming. After just a few weeks, I held a founder’s brief (our “vision and execution deck”) that captured every thought I’d been wrestling with—concise messaging I can use everywhere, a competitive set analysis comparing 15 key players, a persona map with 5 detailed customer profiles, a pricing model outline that pinpoints our initial subscription tiers, and a future-story framework that ties every step back to our ultimate goal. Together, these elements formed a chief-of-staff guide so my first hire could hit the ground running—saving us two months of onboarding time. By partnering so tightly with AI throughout the process—rapidly iterating each section based on real-time insights—we revised at a cadence that built my confidence in the end product faster than I ever imagined.
I wholeheartedly recommend Mike as a strategic advisor to anyone building something new or scaling quickly. If you’re still sketching out your first pitch deck like I was, or you need to align a growing team around a multi-million-dollar rollout, Mike will be the beacon lighting your path ahead. Working with him didn’t just give me a plan—it gave me the conviction I needed to bring it to life.
Other Contributors:
Alan Bergstrom, Amanda Setilli, Barbara Deskey, Bob Westrop, Bombich Software, Bryan Beard, Calendly, Cathy Gucker, Chuck Reaves, Cindy Brown, Darcy Bevelacqua, Daniel Wise, Dave Rifkin, David Ing, Dez Thornton, Ecamm, Emeka Rajis, Emmanuel Umoh (in memorium), Greg Rutledge, Hannah Wittenstein, Isaac Wittenstein, Jackie Goldstein, Jakrey Myers, Jason Bernstein, Jon Ferrara, Jørn Nielsen, Julia Michaels, Keith Finger, Kelly Berdine, Kathryn Smith, LevelUp, LeonardoAI, Lois Wittenstein, Lori Erlich, Lou Carbone, MacPaw Software, Marcia Piacentino, Maria Moraes Robinson, Marilena Amorim Ferreira Piva, Mark Michelson, Michael Bowers, Mike Werner, Milt Thomas, OpenAI, Peter Drucker (in memorium), Ray Killebrew, Renee Himel, Saurel Quettan, Simon Robinson, Stefan Osthaus, Stephen Haeckel, Tami Puckett, Thom Milkovic, Tyrae S. Campbell, Valeria Farre (in memorium), Vuthinann (Dan) Hay, Waya Seaparke (in memorium), WPEngine.
Your next business adventure is waiting. Let’s make it creative, practical, and rewarding–together. As your guide, I’ll help sharpen your ideas and support your team as they bring them to life. Ready to take the next step?