About Mike Wittenstein

Since 1998, as IBM’s eVisionary, he has been designing and developing experiences that differentiate brands and deliver bottom-line results. Mike has worked on over 700 client engagements in 26 countries. He understands first-hand the value of properly translating across cultures. As a facilitator, Mike has been used as a board-level facilitator by LeasePlan (Europe and Mexico), Habasit, TELUS (Canada), PartnerTech (now Scanfil), Meeting Planners International, the Institute of Management Consultants and other organizations to develop strategy, articulate vision/direction, and encourage alignment. Mike founded StoryMiners, one of the world’s first experience design consulting agencies, in 2002. The firm is known for its ability to find the essence of a company, brand, or service and translate it into a compelling experience that helps clients shape their futures. The value of his work is estimated at over $1.6 billion in sales won, expenses cut, and brand value added. Mike is the world’s only working speaker, consultant, and experience designer to have earned the top designations in his chosen fields (CSP, CMC, CCXP). Mike earned his MBA from Thunderbird School of Global Management. He works in English, Portuguese, Spanish, and gets by in Russian ;-)

Expert Interview Series: Mike Wittenstein of Storyminers About the Importance of Storytelling in Business

This interview was first featured in John Mattone: Expert Interview Series FEBRUARY 7, 2017 BY JOHN MATTONE Mike Wittenstein advises leaders on how changes to their customer experiences can positively transform their brand narratives and their bottom lines. He is the managing partner at Storyminers, a design pioneer, and a developer of unique methods and tools for enhancing [...]

By | 2017-09-05T15:55:29+00:00 September 5th, 2017|Blog|0 Comments

Lessons From Leaders At Brands Where CX Is Working

I'm always curious about what makes leaders of customer experience and transformation projects invest in what's new. Oracle, in its recent "CX FACTOR PROGRAM" has done much of that research for me (and for you). It's in the form of a dozen interviews with company leaders whose brands are excelling at the customer experience. I [...]

How Nimble Makes You More Agile

Jon Ferrara co-founded the pre-Facebook, pre-Internet, pre-LinkedIn CRM system called GoldMine. His motivation was to connect people at a more personal level—to let them build relationships that build real value. That’s still his mission at his newer company, Nimble. Their product is what many call the “world’s first social CRM.” More than a CRM, Nimble [...]

The Intersection of Customer Experience, Business & Tech

  Interview with Mike Wittenstein, Founder of Storyminers as seen on the Digital Customer Experience website  Tips from an Expert in design thinking, customer experience and the power of story Is there a difference between customer experience and digital customer experience anymore? Customer Experience used to focus on what happened in the real world and Digital Customer [...]

One Of The Best CX Resources Of 2017

Customer Experience is making great inroads into business, both in the US and in Europe. The 2017 KPMG Nunwood Customer Experience Excellence Analysis benchmarks CX efforts on both sides of the Atlantic. This CX Resource also brings crystal clear insights useful to any serious customer experience design practitioner. A multi-industry scorecard of sorts, this report [...]

The Value Of Experience Design Improvement Is On The Rise

In the last decade, many brands have used customer experience processes and perspectives to complete corporate turnarounds and experience make-overs. Some have seen their fortunes rise. Some have even stayed at elevated levels. They all use the six customer experience pillars.   [SIDEBAR: The six essential disciplines of the Customer Experience Professionals Association: Customer-Centric culture, [...]

“The Survey Shows” Doesn’t Mean The Survey Knows

Nearly 70% of shoppers will revisit a clothing store because of personalization. This from Springboard Retail , a provider of point-of-sale (POS) software with enterprise-grade retail management features. You can read the entire study here. If you follow this survey's implied advice, you'll spend more time and money on #1, less of your budget on #2, and [...]

By | 2017-05-03T13:46:08+00:00 May 3rd, 2017|Blog, CX in Retail, Retail|0 Comments
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