Don’t tell somebody what a roller coaster is. Strap them in and push go. Plans work the same way. Described a future, people argue about whether it is realistic. Put inside one, they argue about how to make it work, which is the argument worth having and the one that never happens in a planning meeting.
People leave knowing how to make a future concrete enough for their own team to walk through, poke at, and improve, before anyone commits money to it: pick a future scenario to develop, ask friendlies, and keep it under wraps until the friendlies have walked it. They leave with the confidence to become an architect, and knowing how to earn their team’s support. It costs a morning, not a quarter.
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