Situation
Maier had been operating in the United States for over a decade and enjoyed a stable yet small base of continuous-process manufacturing clients like Harley Davidson and Shaw Industries. The company wanted to grow share in the US and add multi-site manufacturers to its client roster.
Approach
Storyminers facilitated an international director’s meeting to familiarize market-proven (at least in North America) client-centric business practices. The series of meetings helped representatives from several continents get on the same page, share practical ideas, and commit to a shared investment approach to introducing new services.
Results
The leadership team feels more open to US-based innovations and is faster to incorporate what it learns in multiple locations. The company’s ‘smart parts’ are coming on-line with a service-first approach and with added professional services.
