Two East Coast and West Coast technology firms with different cultures merged and needed to form a single identity. In addition to a name and story, they needed a blueprint for their cultural architecture as well.
Storyminers combined strategists, analysts, and creatives into a single team to address the company’s challenges. Collaborating with a multi-silo client team, Storyminers facilitated the development of a new name, story, and customer experience guidelines. Front-line employees attended a series of workshops to hear the results and begin to act on them.
The new name was an instant hit. Everyone learned and told the Decision Point story well. New clients signed up, vendors bestowed awards on Decision Point, and the company introduced a new professional services offering.