Success Story: Decision Point

Tom Barber, Director of Marketing & Business Development

succeSs story

Two East Coast and West Coast technology firms with different cultures merged and needed to form a single identity. In addition to a name and story, they needed a blueprint for their cultural architecture as well.

Storyminers combined strategists, analysts, and creatives into a single team to address the company’s challenges. Collaborating with a multi-silo client team, Storyminers facilitated the development of a new name, story, and customer experience guidelines. Front-line employees attended a series of workshops to hear the results and begin to act on them.

The new name was an instant hit. Everyone learned and told the Decision Point story well. New clients signed up, vendors bestowed awards on Decision Point, and the company introduced a new professional services offering.


“Mike is an extremely creative business consultant who is expert at both introducing new, even radical ideas and at winning the necessary organizational support to realize them. His “sleeves rolled up” working style yielded great results for our firm. Mike and his team at Storyminers nailed our name, positioning, story, and experience. Motorola, our #1 vendor, just named us 2007 PartnerSelect Partner of the Year and we thank Storyminers for their part in that.”

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