White Papers

How Apple applies design to its experience – and to itself.

Read this white paper for a behind-the-scenes look at the essential principles you will need to master if your goal is to reinvent an important experience at your organization, company, or brand. It is also relevant if you want to improve your game plan or the story your team needs to help make that game plan real!

This White Paper offers inspiration, ideas, and techniques to differentiate your next-generation brand experience. There are intimate connections between strategy and experience inside. Read this and you will know them.

Key Messages:
The important difference between Customer Experience (CX) and Experience Design, FOH/BOH (front-of-house + back-of-house working in unison), and Organizational Agility.


  • 2 Superpowers​
    2 Points Of View
    5 Ways To Use Design​

We hope you enjoy the read. Please share with others if you want. If you have questions, please let us know.

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