0→1
Idea to Impact
1.2B
Addressable Market
$1M
Revenue Streams Found
Summary
Objective
Grow revenues while controlling costs. Establish the necessary infrastructure to build and maintain a diaspora-size digital platform that connects Mother Africa and the Diaspora through Black storytelling and cultural exchange.
Pivotal Insight
Declare a big vision, but build it in bite-size parts.
Essential Change
Leave room for everyone to be a builder and an ambassador.
Valued Outcome
Readied the concept/demo for fundraising and identified $1 million in revenue opportunities.
Approach
What began as a conversation became a brief, then a brand, then an organization. To found, fund, build, and introduce an international non-profit organization for long-term growth and sustainability, we immersed ourselves in research, conducted 100+ interviews, penned future-state stories, developed brand guidelines, established an operational infrastructure, recruited a global board of directors and an advisors forum, created storyboards, hired a fundraising team, implemented social media campaigns, protected intellectual property rights, contracted with partners, prototyped a demo, build relationships with HBCUs and tech-centric universities, museums, platform providers, and over 30 specialists who help us grow in key areas, penned donor memos, presentations, and budgets, and structured a product backlog.
As we left the concept phase, we switched from single-benefactor financing to a four-part fundraising approach, including crowdfunding, corporate donors, individual philanthropy, and grants. Through strategic recruitment and smart technology decisions, we’ve reduced costs by over $400k.
We’ve built trusted relationships with HBCUs and tech-centric universities, museums, platform providers, and over 30 specialists who help us grow in key areas.
Mike is a superb visionary, communicator and business strategist. FullCircle would simply not exist without him. I’m grateful to Mike beyond measure.”
– Julia Michaels
Want to help? It’s OK, you can!
Our 2024 goal is to raise $300k to fund final research and begin platform buildout. Learn more about the concept at the website and make a donation on Indiegogo (please, FullCircle needs the money ;–)
