How We Work

You see something others don’t see yet.

You’ve been carrying an idea you know matters. The frustrating part isn’t the idea — it’s the gap between what’s clear to you and what lands with everyone else.

30 minutes. No pitch. No preparation. No pressure.

A figure in a black bowler hat silhouetted against a dusk sky. Visible inside the silhouette: two people in conversation on a path, looking toward a village at dawn with a rising sun, in the style of René Magritte.

Until your team understands it, trusts it, and sees themselves in it — you’ll spend your best energy explaining instead of building. That gap is what we close.

Storyminers helps visionary leaders turn what they can see — but others can’t yet — into a story compelling enough that their best thinking travels without them. We’ve been doing this for 30 years — for leaders who are building things that haven’t existed before.

“Strategy doesn’t fail because the logic is wrong. It fails in the gap between understanding and commitment.”

When execution becomes something people want to be part of — not something they’re managed through — everything changes. That’s what the right story makes possible.

What we don’t do matters as much as what we do.

This is not consulting-as- usual.

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We don’t audit your strategy and hand back a deck.

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We don’t run workshops that feel productive but go nowhere.

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We don’t do discovery work just to get started — we do it to figure out exactly how to make things work.

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We don’t staff your engagement with junior people learning on the job. Every engagement is led by senior thinkers — and amplified by AI — so things move faster and farther than you’d expect.

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Four ways we work. One through-line.

Strategy has four moments where it can either travel or stall. Each of the engagements below lives at one of those moments. Each completes the one before it. Each stands on its own.

Clarifier
Get the language right
Catalyst
Sharpen the vision
Co-Creator
Build shared ownership
Amplifier
Scale what’s been built

Each stage completes the one before it. Clarifier finds the words. Catalyst makes the vision real. Co-Creator makes it shared. Amplifier makes it last. Many leaders move through all four — and each one stands on its own.

Not every leader starts at the beginning. Start where your strategy is right now.

Clarifier

For leaders whose idea of the future is clearer than their words for it

Get the language right.

You know something important is possible. You can feel it. What’s missing isn’t the insight — it’s the language that makes others feel it too. Clarifier builds alignment around context, outcomes, and the shared language your organization needs to move.

Best for you if You have a strong forward instinct about where your business needs to go — and you need a story with enough architecture that others can see themselves inside it, not just nod along to it.
One month · Starting at $15,000
Explore Clarifier
Catalyst

For leaders clarifying what should exist next

Sharpen the vision.

You can see the future clearly. The challenge is that no one else can — yet. Catalyst is where raw insight becomes a story others can understand, trust, and act on — before you commit resources to it.

Best for you if You’re preparing to launch, explore, or redefine direction and need the idea to hold under pressure before it goes wide.
1–3 months · $10,000/month
Learn more about Catalyst →
Co-Creator

For leadership teams building shared ownership

Build shared ownership.

You have the vision. Now the people who will lead it need to see themselves in it — and help shape it. Co-Creator is where strategy moves from a leader’s conviction to a team’s commitment.

Best for you if You’re aligning senior leaders across functions, regions, or business units and need more than buy-in. You need people who own it.
3–6 months · $15,000/month
Learn more about Co-Creator →
Amplifier

For organizations scaling what’s been built

Scale what’s been built.

Your strategy works. The risk now isn’t failure — it’s dilution. Amplifier embeds your story into the systems, rhythms, and culture that carry it forward without constant reinforcement from the top.

Best for you if You’re scaling transformation across teams, markets, or layers and need the story to survive distance, time, and change.
Ongoing · $25,000/month
Learn more about Amplifier →

If you’ve read this far, you’re not deciding whether to get help. You’re deciding who should carry this with you. A Chemistry Check is how we find out.

— Mike Wittenstein

The next step is simple.

A Chemistry Check — 30 minutes to explore where you are, what’s taking shape, and whether we’re the right partner for what comes next.

Book a Chemistry Check

No pitch. No preparation. No pressure.

Storyminers is honored to work with these contributors:

Site Design: 57South

Photography:
Cindy Brown, Green Media Works


Chief of Staff: Marcela Killin

Other Contributors:
Alan Bergstrom, Amanda Setilli, Barbara Deskey, Bob Westrop, Bryan Beard, Calendly, Cathy Gucker, Christopher Penn, Chuck Reaves, Cindy Brown, Daniel Wise, Darcy Bevelacqua, Dave Rifkin, David Ing, Dez Thornton, Emeka Rajis, Emmanuel Umoh (in memoriam), Greg Rutledge, Hannah Wittenstein, Isaac Wittenstein, Jackie Goldstein, Jakrey Myers, Jason Bernstein, Jon Ferrara, Jørn Nielsen, Julia Michaels, Karina Piva, Kathryn Smith, Keith Finger, Kelly Berdine, Lois Wittenstein, Lori Erlich, Lou Carbone, Marcia Piacentino, Maria Moraes Robinson, Marilena Amorim Ferreira Piva, Mark Cohen, Mark Michelson, Michael Bowers, Mikah Calingo, Mike Werner, Milt Thomas, Pedro Fernan, Peter Drucker (in memoriam), Rahul Singla, Ray Killebrew, Renee Himel, Saurel Quettan, Simon Robinson, Stefan Osthaus, Stephan Haeckel (in memoriam), Tami Puckett, Thom Milkovic, Tyrae S. Campbell, Valeria Farre (in memoriam), Vuthinann (Dan) Hay, Waya Seaparke (in memoriam).

Let’s Talk About Your Vision

Your next business adventure is waiting. Let’s make it creative, practical, and rewarding–together. As your guide, I’ll help sharpen your ideas and support your team as they bring them to life. Ready to take the next step?