About Mike Wittenstein

StoryMiners is Mike's third professional services firm. At launch in 2002, it became one of the world's first customer experience strategy and design firms. Since then, Mike has worked on 700+ engagements and earned his clients over $1.6 billion in sales, savings, and new revenues. Mike is a graduate of Thunderbird/ASU (MBA) and the University of Florida (BA). He has also spent two years overseas learning Portuguese, Spanish, and Russian along the way. Professionally, Mike helps leaders envision their customers' ideal experiences and make them real. Personally, he enjoys travel (good thing as he's a professional speaker), woodworking, hiking, and family time. #custexp #story #strategy #designthinking #custsvc #servicedesign #coach #facilitator #speaker #keynotespeaker #designer

How Storytelling Has Emerged as a Force in Marketing

Storytelling is the medium through which cultures grow and thrive. From a modern branding perspective, successful storytelling acts as an emotional glue, creating a loyal audience and engaging new customers. Some of the most iconic brands in history are great ‘story brands’. From legacy brands like Disney and Apple to challenger brands like Warby Parker [...]

By | 2019-03-11T20:05:10+00:00 March 11th, 2019|Blog, Story as Strategy|0 Comments

Customize Your Customer Experience For Each Generation

If the majority of your customers are baby boomers or Gen Zers, then marketing is a simple matter of reaching that generation where they spend the most time and in a way that speaks to them. However, what if your business targets several different generations? How do you customize your customer experience to appeal to [...]

Don’t Do Digital Transformation, Design It

This post first appeared in CMO Australia in late 2017. Thanks to Nadia Cameron for a great interview! Too many organisations are “doing” before “designing” when it comes to digital transformation and customer experience. As a result, they are not going deep enough into insights analysis and cultural change. That’s the view of managing principal of [...]

By | 2018-08-31T07:37:12+00:00 July 29th, 2018|Customer Experience Strategy, Interview|0 Comments

10 Ways to Make Sure Your Customer’s Experience and Your Brand Are Aligned

This is a guest post by Lexie Lue of Design Roast. When customers think about your brand, they should think about their overall experience with your company as a whole. Strong branding likely brings a logo or tagline to mind, but it also plays into emotions and memories of past experiences with your business. If [...]

By | 2018-11-28T19:32:16+00:00 July 28th, 2018|Guest Blog, Tips|0 Comments

Which Road is Your Customer Experience On?

This is a Guest Post by Ian Moyse, Sales Director Natterbox Who would have thought that in 2018, with all the technological evolutions we have already lived through in the past 10-15 years, from Cloud Computing, Smartphones, Social Media, Drones, Big Data, Virtual Reality(VR), Artificial Intelligence (AI) and the Internet Of Things (IOT) that customer experience [...]

By | 2018-07-29T07:00:23+00:00 July 28th, 2018|Guest Blog|0 Comments

Brands That Deliver the Best #CX Achieve 54% Higher Revenue Growth

(This is a guest post from KPMG. It's included because it's one of the best reports in years on #CX.) To read the full KPMG Global Customer Experience Excellence report: Tomorrow’s experience, today, please visit: www.kpmg.com/customerfirst   Brands that deliver the best customer experience achieve 54 % higher revenue growth, according to a new KPMG [...]

Case Study: Vacasa

A better experience means a better business. Businesses designed with the purpose to deliver value for their customers have been the focus of my professional attention at StoryMiners® for more than 20 years. That’s why Vacasa, a vacation rental property management company, caught my attention. Here’s a behind-the-scenes look at three key elements that make [...]

By | 2018-08-30T21:27:50+00:00 April 24th, 2018|Adaptive Enterprise, Reviews, Strategy|0 Comments

Work On Your Story on April 24th at a Story Workout™ in Atlanta

I'm doing a presentation/workshop for the Retail Design Institute at Gensler's new Expansion Space on April 24th from 6-8pm in Atlanta. Anyone with a professional interest in crafting better personal and professional stories is welcome. Here's what to expect: First, Meena Krenek, design director at Gensler will share the story of their new space on the 27th floor at 999 Peachtree Street, [...]

My Nimble experience just keeps getting better

Last year, I wrote an article about new ways to work. It was based on an interview with founder, Jon Ferrara. Both articles tie how Nimble, a new social selling platform, improves the lives of professional service providers. Today, Nimble just made my life easier (again) with the release of a new dashboard that saves me [...]

How We Reinvented Our Own CX

How We Reinvented Our Own CX Since our founding as a customer experience design consultancy in 2002, StoryMiners has helped over 500 clients on 700+ projects in over 20 countries (and in 4 languages). Clients rave about the business results we help them achieve with CX and story. But, last year, our own ‘rave meter’ [...]

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