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Each organizational and national culture is unique; so yes, you do need to be sensitive to them. Here are some general guidelines: Be conscious of

If your strategy includes a new service, product or platform, one of the best ways to get started is not to tell a story! Instead,

It is a mistake to believe that stories can create change or make it happen. The root of this bond is that leaders can ‘make’

One of the things you need to know about storytelling is that it pivots around the storyteller. If the storyteller isn’t effective or credible, chances

Storytelling has been around as long as humans. It is ingrained in all of us. This is how we transmit tacit knowledge, teach our children

If you’re a customer experience practitioner, the responsibility of proving that what you’re planning will work may be falling on your shoulders. Getting the latest

Please don’t read ahead. I’m going to give you points about an innovation in the retail healthcare industry that has just gone public. You will

100 Architects‘ work is all about turning concrete into color and pathways into experiences.   Check out their recent entry to transform an urban walkway

Mike Wittenstein is the founder of StoryMiners, one of the world’s first customer experience design consultancies. The company is renowned for its ability to hone

What a speaker’s kit should contain and how to organize one   A Speaker’s Kit is a multi-page summary for meeting planners and event owners

Minimum Viable Product (MVP) is a popular term that speeds software products and other services through the design process. The concept’s essence is to release