Articles
Fast Food. Fast Change.
Some brands are doing great at adapting to the massive amounts of change in our world. Overview Chipotle impressed me this week with a new
Language:
Opinions
And the Customers Tweeted Happily Ever After
What makes a story stick around? Why do we enjoy hearing some stories again and again? More importantly, how do you turn your brand into
Opinions
How Big Data is Changing Opportunities to Serve Customers in SMB
In a previous Storyminers article, we shared insights about this year’s trends in customer experience. It was mentioned that innovations like AI, the IoT and
Opinions
Don’t Fear Fear
In 1980, I was an American exchange student in Moscow during the Cold War. It was extremely cold on a short school day in February,
Opinions
Why the Best Measure of Customer Value is the Value You Provide to Your Customers
It’s not easy trying to grow a business. You’re often left standing in the middle of a saturated market, scratching your head and wondering “what
Opinions
Excuses for Not Building Adaptive Enterprises Fading Fast
We’ve been doing business the same way for so many decades; it’s hard to imagine other ways to achieve success. Work hard, make big profits,
Opinions
Galileo: A True Visionary
GALILEO is the name of the digital agency my business partner, Jackie Goldstein, and I started in 1992. We picked the name not only because
Opinions
Don’t Do Digital Transformation, Design It
Too many organisations are “doing” before “designing” when it comes to digital transformation and customer experience. As a result, they are not going deep enough
Opinions
If we understand our customers, how do we then improve customer experience?
This guest post is from Lisa Kenny of Maru/Syngro, exclusively for StoryMiners. If we understand our customers, how do we then improve customer experience? More
Opinions
Would You Give Up Your Cash Cow?
In graduate school, I learned that dairy cows are sacred. If a rancher has a cow that gives every day, she has a valuable asset
Opinions
Why Every Organization That Has Customers Needs a Reason for Being
You understand the kinds of experiences you deliver, but does your organization know why? The best customer experience brands are founded on a deeply ingrained
Opinions
The Next Great Thing
At SPECS 2017 in Orlando, retail customer experience expert, Mike Wittenstein, founder of StoryMiners, shared ideas and evidence on how to convert five big trends
