Articles
Fast Food. Fast Change.
Some brands are doing great at adapting to the massive amounts of change in our world. Overview Chipotle impressed me this week with a new
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And the Customers Tweeted Happily Ever After
What makes a story stick around? Why do we enjoy hearing some stories again and again? More importantly, how do you turn your brand into
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How Big Data is Changing Opportunities to Serve Customers in SMB
In a previous Story Miners article, we shared insights about this year’s trends in customer experience. It was mentioned that innovations like AI, the IoT
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Don’t Fear Fear
In 1980, I was an American exchange student in Moscow during the Cold War. It was extremely cold on a short school day in February,
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Why the Best Measure of Customer Value is the Value You Provide to Your Customers
It’s not easy trying to grow a business. You’re often left standing in the middle of a saturated market, scratching your head and wondering “what
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Excuses for Not Building Adaptive Enterprises Fading Fast
We’ve been doing business the same way for so many decades; it’s hard to imagine other ways to achieve success. Work hard, make big profits,
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Galileo: A True Visionary
GALILEO is the name of the digital agency my business partner, Jackie Goldstein, and I started in 1992. We picked the name not only because
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Don’t Do Digital Transformation, Design It
Too many organisations are “doing” before “designing” when it comes to digital transformation and customer experience. As a result, they are not going deep enough
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If we understand our customers, how do we then improve customer experience?
This guest post is from Lisa Kenny of Maru/Syngro, exclusively for StoryMiners. If we understand our customers, how do we then improve customer experience? More
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Would You Give Up Your Cash Cow?
In graduate school, I learned that dairy cows are sacred. If a rancher has a cow that gives every day, she has a valuable asset
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Why Every Organization That Has Customers Needs a Reason for Being
You understand the kinds of experiences you deliver, but does your organization know why? The best customer experience brands are founded on a deeply ingrained
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The Next Great Thing
At SPECS 2017 in Orlando, retail customer experience expert, Mike Wittenstein, founder of StoryMiners, shared ideas and evidence on how to convert five big trends
