Situation
In record time, ADEN, a major player in Latin American business education, needed to provide support and information to its students, staff, alumni, and future students. They contracted with Thinking Heads to make the arrangements. After a week of Zoom calls and emails, 60 international speakers were organized into a custom learning experience localized for ADEN’s unique audience make-up.
Approach
Storyminers interviewed ADEN about its audience, then combined the firm’s work in strategy, business architecture, and story into a short and compelling presentation intended to be accessible by business school students as well as future students. Examples were customized and the presentation followed ADEN’s instructional design.
Results
The presentation series reached over 80,000 people in the first week and kept ADEN front of mind for many people who now have unexpected free time thanks to COVID-19. Immediate audience response was positive and drove inquiries to ADEN for instruction and support.
