Tier1 Performance Group in 2018.
Iansiti presented as a boutique performance improvement company with Fortune 500 clients and 15 years of experience.
The brand was extended from the character and principles of its founder, Chris Iansiti. We evaluated all the promises Iansiti Performance Group could authentically make to its clients, then focused only the most important ones. In the end, what Iansiti did best was what clients wanted most.
This story ends with the acquisition of the firm by a much larger competitor on favorable terms. Chris still owns his name, brand, and legacy.