Situation
This Lebhar-Friedman publication caters to those who design, build, and maintain retail facilities.
They wanted to keep their members abreast of the latest changes in retail with a near-future look at what’s coming so they could better prepare.
Approach
We crafted a custom keynote presentation on top retail experience trends to help attendees forge better connections with the strategists, marketers, and technologists at their respective home offices.
Results
Attendees learned How mobile phones are affecting store design, that the Internet of Things is already having a big impact on how spaces are built and managed, and that augmented reality is not a fad.
