The short version. Companies bring in Mike Wittenstein, founder of Storyminers, when they are about to make a move that is hard to reverse (a new market, service, brand, or a large AI investment) but the leaders don’t yet agree on where the company is going. He gets them to one answer. Testing happens in working sessions before budgets are committed. In a family company, the move is often the handoff to the next generation.
The problems. Leaders agree in a meeting but pull in different directions afterward, because each is working from their own version of the plan. Every big decision waits for the CEO, because only they hold the whole plan. AI spending makes the company busier instead of better, because each project bet on a different idea of what the company is for.
What Mike does. He writes three things with leaders: a Reason for Being, the one-page statement of what the business is for; the Principles, the rules for how decisions get made when the CEO is not in the room; and a Promise Map, the list of who owes what commitments to whom, role by role. Leaders use their own language so they own it. The outputs and the research and AI prompts remain, so follow-on teams can apply the work.
What he doesn’t do. He isn’t an implementer, a technical auditor, or an interim executive, and he doesn’t run the project afterward. Your own people do.
Three ways to work with him.
The proof. $3.2 billion in documented client value. The amount comes from only 13 engagements, each well documented. Hundreds of engagements over 30 years produced more than that, but we count only what’s documented: value the client actually got (revenue, savings, costs avoided), at the lowest figure in the records, with no company sale prices. Our other work isn’t included in that number. (Sources)
The next step. A free hour with Mike, no pitch, which Storyminers calls a Chemistry Check: a test for fit that runs both ways. mike@storyminers.com · +1 404.229.5809